Tap to Pay on iPhone
Accept contactless payments right on your iPhone with the Mollie app
Accept payments
Embedded payments
Grow your business
Technical resources
About Mollie
Tap to Pay on iPhone
Accept contactless payments right on your iPhone with the Mollie app
Accept payments
Embedded payments
Grow your business
Technical resources
About Mollie
Tap to Pay on iPhone
Accept contactless payments right on your iPhone with the Mollie app
Accept payments
Embedded payments
Grow your business
Technical resources
About Mollie
15 powerful ideas for successful POS marketing
15 powerful ideas for successful POS marketing
15 powerful ideas for successful POS marketing
With well-thought-out point-of-sale marketing, you can strengthen your brand, increase sales and create lasting shopping experiences at the point of sale.
With well-thought-out point-of-sale marketing, you can strengthen your brand, increase sales and create lasting shopping experiences at the point of sale.
Jul 9, 2025
Overview: Point-of-sale marketing
POS marketing increases sales directly at the point of sale
The goal is greater visibility, conversion and customer loyalty
Studies prove the success of classic and digital POS measures
15 ideas combine POS advertising with e-commerce and omnichannel
Mollie terminal and dashboard facilitate implementation and analysis
POS marketing increases sales directly at the point of sale
The goal is greater visibility, conversion and customer loyalty
Studies prove the success of classic and digital POS measures
15 ideas combine POS advertising with e-commerce and omnichannel
Mollie terminal and dashboard facilitate implementation and analysis
POS marketing increases sales directly at the point of sale
The goal is greater visibility, conversion and customer loyalty
Studies prove the success of classic and digital POS measures
15 ideas combine POS advertising with e-commerce and omnichannel
Mollie terminal and dashboard facilitate implementation and analysis
POS marketing increases sales directly at the point of sale
The goal is greater visibility, conversion and customer loyalty
Studies prove the success of classic and digital POS measures
15 ideas combine POS advertising with e-commerce and omnichannel
Mollie terminal and dashboard facilitate implementation and analysis
Point of sale (POS): Definition
The point of sale refers to the place where purchasing decisions are made and payments are triggered. The point-of-sale definition includes brick-and-mortar retail outlets as well as digital touchpoints – from physical stores to the payment page in online shops.
POS marketing describes all measures that are specifically used to promote sales at the POS.
The significance of POS marketing lies primarily in generating attention and triggering spontaneous purchases – for example, through promotional areas, displays or digital interfaces.
A sound definition of POS marketing goes beyond individual advertising media: the focus is on a structured POS concept that harmonises product placement, visual design and cross-channel communication.
The point of sale refers to the place where purchasing decisions are made and payments are triggered. The point-of-sale definition includes brick-and-mortar retail outlets as well as digital touchpoints – from physical stores to the payment page in online shops.
POS marketing describes all measures that are specifically used to promote sales at the POS.
The significance of POS marketing lies primarily in generating attention and triggering spontaneous purchases – for example, through promotional areas, displays or digital interfaces.
A sound definition of POS marketing goes beyond individual advertising media: the focus is on a structured POS concept that harmonises product placement, visual design and cross-channel communication.
The point of sale refers to the place where purchasing decisions are made and payments are triggered. The point-of-sale definition includes brick-and-mortar retail outlets as well as digital touchpoints – from physical stores to the payment page in online shops.
POS marketing describes all measures that are specifically used to promote sales at the POS.
The significance of POS marketing lies primarily in generating attention and triggering spontaneous purchases – for example, through promotional areas, displays or digital interfaces.
A sound definition of POS marketing goes beyond individual advertising media: the focus is on a structured POS concept that harmonises product placement, visual design and cross-channel communication.
The point of sale refers to the place where purchasing decisions are made and payments are triggered. The point-of-sale definition includes brick-and-mortar retail outlets as well as digital touchpoints – from physical stores to the payment page in online shops.
POS marketing describes all measures that are specifically used to promote sales at the POS.
The significance of POS marketing lies primarily in generating attention and triggering spontaneous purchases – for example, through promotional areas, displays or digital interfaces.
A sound definition of POS marketing goes beyond individual advertising media: the focus is on a structured POS concept that harmonises product placement, visual design and cross-channel communication.
The most important goals of POS marketing at a glance
Point-of-sale marketing aims to positively influence purchasing decisions directly at the point of sale – through emotional appeal, targeted product placement or interactive content. Successful POS marketing increases the visibility of individual products, raises the average basket value and strengthens brand loyalty.
A key goal is to promote sales at the point of sale by:
Impulse purchases
Targeted control of customer flows
Activation of regular customers
Removal of purchase barriers
In addition, the integration of online and offline channels is also a lucrative goal. This is because customers today switch between different touchpoints as a matter of course. Those who strategically leverage the point of sale ensure a consistent shopping experience and increase conversion rates.
An example: The fictional EcoFashion GmbH sells sustainable fashion via an online shop in Germany and the EU. The company recently opened its own brick-and-mortar store. To promote its new collection, EcoFashion uses targeted POS marketing: customers receive a voucher in the online shop that can only be redeemed in the store. Digital price tags and well-placed displays attract attention in the store. Payment is made cashlessly via an integrated solution such as Mollie. The result: more walk-in customers, higher average receipts – and a smart omnichannel approach.
Point-of-sale marketing aims to positively influence purchasing decisions directly at the point of sale – through emotional appeal, targeted product placement or interactive content. Successful POS marketing increases the visibility of individual products, raises the average basket value and strengthens brand loyalty.
A key goal is to promote sales at the point of sale by:
Impulse purchases
Targeted control of customer flows
Activation of regular customers
Removal of purchase barriers
In addition, the integration of online and offline channels is also a lucrative goal. This is because customers today switch between different touchpoints as a matter of course. Those who strategically leverage the point of sale ensure a consistent shopping experience and increase conversion rates.
An example: The fictional EcoFashion GmbH sells sustainable fashion via an online shop in Germany and the EU. The company recently opened its own brick-and-mortar store. To promote its new collection, EcoFashion uses targeted POS marketing: customers receive a voucher in the online shop that can only be redeemed in the store. Digital price tags and well-placed displays attract attention in the store. Payment is made cashlessly via an integrated solution such as Mollie. The result: more walk-in customers, higher average receipts – and a smart omnichannel approach.
Point-of-sale marketing aims to positively influence purchasing decisions directly at the point of sale – through emotional appeal, targeted product placement or interactive content. Successful POS marketing increases the visibility of individual products, raises the average basket value and strengthens brand loyalty.
A key goal is to promote sales at the point of sale by:
Impulse purchases
Targeted control of customer flows
Activation of regular customers
Removal of purchase barriers
In addition, the integration of online and offline channels is also a lucrative goal. This is because customers today switch between different touchpoints as a matter of course. Those who strategically leverage the point of sale ensure a consistent shopping experience and increase conversion rates.
An example: The fictional EcoFashion GmbH sells sustainable fashion via an online shop in Germany and the EU. The company recently opened its own brick-and-mortar store. To promote its new collection, EcoFashion uses targeted POS marketing: customers receive a voucher in the online shop that can only be redeemed in the store. Digital price tags and well-placed displays attract attention in the store. Payment is made cashlessly via an integrated solution such as Mollie. The result: more walk-in customers, higher average receipts – and a smart omnichannel approach.
Point-of-sale marketing aims to positively influence purchasing decisions directly at the point of sale – through emotional appeal, targeted product placement or interactive content. Successful POS marketing increases the visibility of individual products, raises the average basket value and strengthens brand loyalty.
A key goal is to promote sales at the point of sale by:
Impulse purchases
Targeted control of customer flows
Activation of regular customers
Removal of purchase barriers
In addition, the integration of online and offline channels is also a lucrative goal. This is because customers today switch between different touchpoints as a matter of course. Those who strategically leverage the point of sale ensure a consistent shopping experience and increase conversion rates.
An example: The fictional EcoFashion GmbH sells sustainable fashion via an online shop in Germany and the EU. The company recently opened its own brick-and-mortar store. To promote its new collection, EcoFashion uses targeted POS marketing: customers receive a voucher in the online shop that can only be redeemed in the store. Digital price tags and well-placed displays attract attention in the store. Payment is made cashlessly via an integrated solution such as Mollie. The result: more walk-in customers, higher average receipts – and a smart omnichannel approach.
How effective POS marketing really is, according to studies
POS marketing works – this has been confirmed by several studies and market analyses. Whether through displays, discount campaigns or smart POS systems, measures taken directly at the point of sale influence purchasing behaviour and have been proven to increase sales.
According to the UGW POS Marketing Report 2025, 84% of the companies surveyed stated that point-of-sale marketing has a high to very high influence on sales. Multisensory campaigns, digital information spaces and targeted product placements are particularly successful.
A scientific study by Dr. A. Jesu Kulandairaj also comes to a clear conclusion:
‘Customers are said to be more attracted to discount offers and second most to attractive displays.’
According to the study, around 76% of consumers can be directly influenced to make a purchase by POS measures such as special offers and visual stimuli.
In addition to psychological effects on purchasing behaviour, current market analyses also show operational advantages. According to Alexandria Computers, POS systems increase efficiency, reduce sources of error and provide valuable data for measuring success.
The European Business Review lists the acceleration of transactions, better inventory control and the ability to run targeted promotions directly at the point of sale among the top advantages of POS systems.
We conclude that POS marketing not only promotes sales, but also improves processes, increases customer satisfaction and creates the basis for sustainable growth.
POS marketing works – this has been confirmed by several studies and market analyses. Whether through displays, discount campaigns or smart POS systems, measures taken directly at the point of sale influence purchasing behaviour and have been proven to increase sales.
According to the UGW POS Marketing Report 2025, 84% of the companies surveyed stated that point-of-sale marketing has a high to very high influence on sales. Multisensory campaigns, digital information spaces and targeted product placements are particularly successful.
A scientific study by Dr. A. Jesu Kulandairaj also comes to a clear conclusion:
‘Customers are said to be more attracted to discount offers and second most to attractive displays.’
According to the study, around 76% of consumers can be directly influenced to make a purchase by POS measures such as special offers and visual stimuli.
In addition to psychological effects on purchasing behaviour, current market analyses also show operational advantages. According to Alexandria Computers, POS systems increase efficiency, reduce sources of error and provide valuable data for measuring success.
The European Business Review lists the acceleration of transactions, better inventory control and the ability to run targeted promotions directly at the point of sale among the top advantages of POS systems.
We conclude that POS marketing not only promotes sales, but also improves processes, increases customer satisfaction and creates the basis for sustainable growth.
POS marketing works – this has been confirmed by several studies and market analyses. Whether through displays, discount campaigns or smart POS systems, measures taken directly at the point of sale influence purchasing behaviour and have been proven to increase sales.
According to the UGW POS Marketing Report 2025, 84% of the companies surveyed stated that point-of-sale marketing has a high to very high influence on sales. Multisensory campaigns, digital information spaces and targeted product placements are particularly successful.
A scientific study by Dr. A. Jesu Kulandairaj also comes to a clear conclusion:
‘Customers are said to be more attracted to discount offers and second most to attractive displays.’
According to the study, around 76% of consumers can be directly influenced to make a purchase by POS measures such as special offers and visual stimuli.
In addition to psychological effects on purchasing behaviour, current market analyses also show operational advantages. According to Alexandria Computers, POS systems increase efficiency, reduce sources of error and provide valuable data for measuring success.
The European Business Review lists the acceleration of transactions, better inventory control and the ability to run targeted promotions directly at the point of sale among the top advantages of POS systems.
We conclude that POS marketing not only promotes sales, but also improves processes, increases customer satisfaction and creates the basis for sustainable growth.
POS marketing works – this has been confirmed by several studies and market analyses. Whether through displays, discount campaigns or smart POS systems, measures taken directly at the point of sale influence purchasing behaviour and have been proven to increase sales.
According to the UGW POS Marketing Report 2025, 84% of the companies surveyed stated that point-of-sale marketing has a high to very high influence on sales. Multisensory campaigns, digital information spaces and targeted product placements are particularly successful.
A scientific study by Dr. A. Jesu Kulandairaj also comes to a clear conclusion:
‘Customers are said to be more attracted to discount offers and second most to attractive displays.’
According to the study, around 76% of consumers can be directly influenced to make a purchase by POS measures such as special offers and visual stimuli.
In addition to psychological effects on purchasing behaviour, current market analyses also show operational advantages. According to Alexandria Computers, POS systems increase efficiency, reduce sources of error and provide valuable data for measuring success.
The European Business Review lists the acceleration of transactions, better inventory control and the ability to run targeted promotions directly at the point of sale among the top advantages of POS systems.
We conclude that POS marketing not only promotes sales, but also improves processes, increases customer satisfaction and creates the basis for sustainable growth.
15 compelling marketing ideas for successful POS advertising
From classic counter displays to interactive kiosks, these POS marketing ideas help retailers attract attention, increase sales and bridge the gap between the online and offline worlds. Here are 15 practical POS measures for greater impact at the point of sale.
1. Kiosk terminals for personalised impulse purchases
Modern kiosk terminals display personalised content and offers directly at the point of sale. They recommend suitable additional products, activate cross-selling and record user behaviour for data-based POS campaigns. This turns a simple display into an intelligent sales lever.
2. Upgrade click & collect areas
When online orders are picked up in the store, this is an opportunity to promote sales at the point of sale: displays with accessories, vouchers or sampling promotions increase the basket value.
3. Mobile self-checkout with Mollie terminals
Fast payment via mobile POS solutions such as the Mollie terminal saves time and offers a modern shopping experience – especially in pop-up stores or at trade fairs.
4. QR codes with online connection
QR codes on POS advertising materials connect store visitors with additional content in the online shop – from availability and product videos to discount campaigns.
5. Real-time loyalty promotions
Link your POS system to the Mollie payment dashboard: customers who buy regularly receive personalised discounts or bonus points directly at the POS.
6. Sensor-based shelf advertising
Motion sensors or RFID technology trigger targeted light or sound impulses as soon as a customer approaches – making products impossible to miss.
7. Smart mirrors with product recommendations
In the fashion sector in particular, digital mirrors can suggest suitable items or combinations based on what the customer is trying on – with immediate ordering via tablet.
8. Personalised POS campaigns via app
POS campaigns can be targeted via the shop app: for example, individual discounts when entering the shop or exclusive in-store deals.
9. In-store-only discounts for online customers
Customers who buy from the online shop receive a discount code for their next in-store purchase. This POS promotion drives traffic to the store – measurable via Mollie payment data.
10. Classic product displays reimagined
Displays and counter displays still work – especially when they are modular and combined with digital elements (such as LED highlights).
11. Pop-up spaces in your own store
Temporary brand worlds or collaboration spaces create curiosity. Ideal for introducing new products or as a stage for limited editions.
12. NFC displays with mobile checkout
Scan, pay and pack using a smartphone – contactless payment directly at the shelf reduces barriers to purchase. This is made possible by NFC-enabled POS devices such as the Mollie terminal.
13. Real-time feedback stations
Mini terminals in the store where customers can leave reviews or rate products – a smart tool for customer loyalty and product range optimisation.
14. Cross-channel bundles
Special offers that are only available as a combination of in-store and online purchases encourage cross-channel shopping behaviour – and make point-of-sale marketing measurable.
15. Gamification directly at the POS
Turntables, digital competitions or scavenger hunts in the store are fun – and lead directly to promotional items. Participant data can be used for follow-ups in the online shop.
These POS marketing examples show that it's not just about eye-catching displays, but about strategic links, data intelligence and smooth processes – from initial contact to purchase completion. With solutions from Mollie, POS advertising and e-commerce can be efficiently integrated for sustainable sales promotion at the point of sale.
From classic counter displays to interactive kiosks, these POS marketing ideas help retailers attract attention, increase sales and bridge the gap between the online and offline worlds. Here are 15 practical POS measures for greater impact at the point of sale.
1. Kiosk terminals for personalised impulse purchases
Modern kiosk terminals display personalised content and offers directly at the point of sale. They recommend suitable additional products, activate cross-selling and record user behaviour for data-based POS campaigns. This turns a simple display into an intelligent sales lever.
2. Upgrade click & collect areas
When online orders are picked up in the store, this is an opportunity to promote sales at the point of sale: displays with accessories, vouchers or sampling promotions increase the basket value.
3. Mobile self-checkout with Mollie terminals
Fast payment via mobile POS solutions such as the Mollie terminal saves time and offers a modern shopping experience – especially in pop-up stores or at trade fairs.
4. QR codes with online connection
QR codes on POS advertising materials connect store visitors with additional content in the online shop – from availability and product videos to discount campaigns.
5. Real-time loyalty promotions
Link your POS system to the Mollie payment dashboard: customers who buy regularly receive personalised discounts or bonus points directly at the POS.
6. Sensor-based shelf advertising
Motion sensors or RFID technology trigger targeted light or sound impulses as soon as a customer approaches – making products impossible to miss.
7. Smart mirrors with product recommendations
In the fashion sector in particular, digital mirrors can suggest suitable items or combinations based on what the customer is trying on – with immediate ordering via tablet.
8. Personalised POS campaigns via app
POS campaigns can be targeted via the shop app: for example, individual discounts when entering the shop or exclusive in-store deals.
9. In-store-only discounts for online customers
Customers who buy from the online shop receive a discount code for their next in-store purchase. This POS promotion drives traffic to the store – measurable via Mollie payment data.
10. Classic product displays reimagined
Displays and counter displays still work – especially when they are modular and combined with digital elements (such as LED highlights).
11. Pop-up spaces in your own store
Temporary brand worlds or collaboration spaces create curiosity. Ideal for introducing new products or as a stage for limited editions.
12. NFC displays with mobile checkout
Scan, pay and pack using a smartphone – contactless payment directly at the shelf reduces barriers to purchase. This is made possible by NFC-enabled POS devices such as the Mollie terminal.
13. Real-time feedback stations
Mini terminals in the store where customers can leave reviews or rate products – a smart tool for customer loyalty and product range optimisation.
14. Cross-channel bundles
Special offers that are only available as a combination of in-store and online purchases encourage cross-channel shopping behaviour – and make point-of-sale marketing measurable.
15. Gamification directly at the POS
Turntables, digital competitions or scavenger hunts in the store are fun – and lead directly to promotional items. Participant data can be used for follow-ups in the online shop.
These POS marketing examples show that it's not just about eye-catching displays, but about strategic links, data intelligence and smooth processes – from initial contact to purchase completion. With solutions from Mollie, POS advertising and e-commerce can be efficiently integrated for sustainable sales promotion at the point of sale.
From classic counter displays to interactive kiosks, these POS marketing ideas help retailers attract attention, increase sales and bridge the gap between the online and offline worlds. Here are 15 practical POS measures for greater impact at the point of sale.
1. Kiosk terminals for personalised impulse purchases
Modern kiosk terminals display personalised content and offers directly at the point of sale. They recommend suitable additional products, activate cross-selling and record user behaviour for data-based POS campaigns. This turns a simple display into an intelligent sales lever.
2. Upgrade click & collect areas
When online orders are picked up in the store, this is an opportunity to promote sales at the point of sale: displays with accessories, vouchers or sampling promotions increase the basket value.
3. Mobile self-checkout with Mollie terminals
Fast payment via mobile POS solutions such as the Mollie terminal saves time and offers a modern shopping experience – especially in pop-up stores or at trade fairs.
4. QR codes with online connection
QR codes on POS advertising materials connect store visitors with additional content in the online shop – from availability and product videos to discount campaigns.
5. Real-time loyalty promotions
Link your POS system to the Mollie payment dashboard: customers who buy regularly receive personalised discounts or bonus points directly at the POS.
6. Sensor-based shelf advertising
Motion sensors or RFID technology trigger targeted light or sound impulses as soon as a customer approaches – making products impossible to miss.
7. Smart mirrors with product recommendations
In the fashion sector in particular, digital mirrors can suggest suitable items or combinations based on what the customer is trying on – with immediate ordering via tablet.
8. Personalised POS campaigns via app
POS campaigns can be targeted via the shop app: for example, individual discounts when entering the shop or exclusive in-store deals.
9. In-store-only discounts for online customers
Customers who buy from the online shop receive a discount code for their next in-store purchase. This POS promotion drives traffic to the store – measurable via Mollie payment data.
10. Classic product displays reimagined
Displays and counter displays still work – especially when they are modular and combined with digital elements (such as LED highlights).
11. Pop-up spaces in your own store
Temporary brand worlds or collaboration spaces create curiosity. Ideal for introducing new products or as a stage for limited editions.
12. NFC displays with mobile checkout
Scan, pay and pack using a smartphone – contactless payment directly at the shelf reduces barriers to purchase. This is made possible by NFC-enabled POS devices such as the Mollie terminal.
13. Real-time feedback stations
Mini terminals in the store where customers can leave reviews or rate products – a smart tool for customer loyalty and product range optimisation.
14. Cross-channel bundles
Special offers that are only available as a combination of in-store and online purchases encourage cross-channel shopping behaviour – and make point-of-sale marketing measurable.
15. Gamification directly at the POS
Turntables, digital competitions or scavenger hunts in the store are fun – and lead directly to promotional items. Participant data can be used for follow-ups in the online shop.
These POS marketing examples show that it's not just about eye-catching displays, but about strategic links, data intelligence and smooth processes – from initial contact to purchase completion. With solutions from Mollie, POS advertising and e-commerce can be efficiently integrated for sustainable sales promotion at the point of sale.
From classic counter displays to interactive kiosks, these POS marketing ideas help retailers attract attention, increase sales and bridge the gap between the online and offline worlds. Here are 15 practical POS measures for greater impact at the point of sale.
1. Kiosk terminals for personalised impulse purchases
Modern kiosk terminals display personalised content and offers directly at the point of sale. They recommend suitable additional products, activate cross-selling and record user behaviour for data-based POS campaigns. This turns a simple display into an intelligent sales lever.
2. Upgrade click & collect areas
When online orders are picked up in the store, this is an opportunity to promote sales at the point of sale: displays with accessories, vouchers or sampling promotions increase the basket value.
3. Mobile self-checkout with Mollie terminals
Fast payment via mobile POS solutions such as the Mollie terminal saves time and offers a modern shopping experience – especially in pop-up stores or at trade fairs.
4. QR codes with online connection
QR codes on POS advertising materials connect store visitors with additional content in the online shop – from availability and product videos to discount campaigns.
5. Real-time loyalty promotions
Link your POS system to the Mollie payment dashboard: customers who buy regularly receive personalised discounts or bonus points directly at the POS.
6. Sensor-based shelf advertising
Motion sensors or RFID technology trigger targeted light or sound impulses as soon as a customer approaches – making products impossible to miss.
7. Smart mirrors with product recommendations
In the fashion sector in particular, digital mirrors can suggest suitable items or combinations based on what the customer is trying on – with immediate ordering via tablet.
8. Personalised POS campaigns via app
POS campaigns can be targeted via the shop app: for example, individual discounts when entering the shop or exclusive in-store deals.
9. In-store-only discounts for online customers
Customers who buy from the online shop receive a discount code for their next in-store purchase. This POS promotion drives traffic to the store – measurable via Mollie payment data.
10. Classic product displays reimagined
Displays and counter displays still work – especially when they are modular and combined with digital elements (such as LED highlights).
11. Pop-up spaces in your own store
Temporary brand worlds or collaboration spaces create curiosity. Ideal for introducing new products or as a stage for limited editions.
12. NFC displays with mobile checkout
Scan, pay and pack using a smartphone – contactless payment directly at the shelf reduces barriers to purchase. This is made possible by NFC-enabled POS devices such as the Mollie terminal.
13. Real-time feedback stations
Mini terminals in the store where customers can leave reviews or rate products – a smart tool for customer loyalty and product range optimisation.
14. Cross-channel bundles
Special offers that are only available as a combination of in-store and online purchases encourage cross-channel shopping behaviour – and make point-of-sale marketing measurable.
15. Gamification directly at the POS
Turntables, digital competitions or scavenger hunts in the store are fun – and lead directly to promotional items. Participant data can be used for follow-ups in the online shop.
These POS marketing examples show that it's not just about eye-catching displays, but about strategic links, data intelligence and smooth processes – from initial contact to purchase completion. With solutions from Mollie, POS advertising and e-commerce can be efficiently integrated for sustainable sales promotion at the point of sale.
The three most important KPIs for measuring success in POS marketing
Even the best POS marketing idea is only as good as its measurable effect. To assess whether measures really contribute to sales promotion at the point of sale, retailers should pay close attention to relevant KPIs – ideally combined with clear tools for evaluation.
1. Conversion rate at the POS
How many customers enter the store – and how many of them actually make a purchase? This is one of the key metrics in point-of-sale marketing. It can be easily recorded with door counters or app tracking (for app-based coupons).
2. Average basket value
What is the average turnover per purchase? This figure provides information on whether bundles, displays or additional offers are having an effect. The Mollie payment dashboard allows you to analyse transaction data in a targeted manner – both in-store and online.
3. Promotional sales vs. base sales
A comparison of sales figures during and outside of promotions shows how effective certain measures are. With Mollie, you can evaluate sales data in the dashboard by period, channel or payment method – ideal for indirectly measuring the success of POS marketing campaigns.
A lot can be achieved with simple tools such as QR tracking, customer surveys or time-limited coupons. It becomes even more precise when cash register data is available digitally – for example, through the integration of the Mollie terminal and Mollie dashboard.
Even the best POS marketing idea is only as good as its measurable effect. To assess whether measures really contribute to sales promotion at the point of sale, retailers should pay close attention to relevant KPIs – ideally combined with clear tools for evaluation.
1. Conversion rate at the POS
How many customers enter the store – and how many of them actually make a purchase? This is one of the key metrics in point-of-sale marketing. It can be easily recorded with door counters or app tracking (for app-based coupons).
2. Average basket value
What is the average turnover per purchase? This figure provides information on whether bundles, displays or additional offers are having an effect. The Mollie payment dashboard allows you to analyse transaction data in a targeted manner – both in-store and online.
3. Promotional sales vs. base sales
A comparison of sales figures during and outside of promotions shows how effective certain measures are. With Mollie, you can evaluate sales data in the dashboard by period, channel or payment method – ideal for indirectly measuring the success of POS marketing campaigns.
A lot can be achieved with simple tools such as QR tracking, customer surveys or time-limited coupons. It becomes even more precise when cash register data is available digitally – for example, through the integration of the Mollie terminal and Mollie dashboard.
Even the best POS marketing idea is only as good as its measurable effect. To assess whether measures really contribute to sales promotion at the point of sale, retailers should pay close attention to relevant KPIs – ideally combined with clear tools for evaluation.
1. Conversion rate at the POS
How many customers enter the store – and how many of them actually make a purchase? This is one of the key metrics in point-of-sale marketing. It can be easily recorded with door counters or app tracking (for app-based coupons).
2. Average basket value
What is the average turnover per purchase? This figure provides information on whether bundles, displays or additional offers are having an effect. The Mollie payment dashboard allows you to analyse transaction data in a targeted manner – both in-store and online.
3. Promotional sales vs. base sales
A comparison of sales figures during and outside of promotions shows how effective certain measures are. With Mollie, you can evaluate sales data in the dashboard by period, channel or payment method – ideal for indirectly measuring the success of POS marketing campaigns.
A lot can be achieved with simple tools such as QR tracking, customer surveys or time-limited coupons. It becomes even more precise when cash register data is available digitally – for example, through the integration of the Mollie terminal and Mollie dashboard.
Even the best POS marketing idea is only as good as its measurable effect. To assess whether measures really contribute to sales promotion at the point of sale, retailers should pay close attention to relevant KPIs – ideally combined with clear tools for evaluation.
1. Conversion rate at the POS
How many customers enter the store – and how many of them actually make a purchase? This is one of the key metrics in point-of-sale marketing. It can be easily recorded with door counters or app tracking (for app-based coupons).
2. Average basket value
What is the average turnover per purchase? This figure provides information on whether bundles, displays or additional offers are having an effect. The Mollie payment dashboard allows you to analyse transaction data in a targeted manner – both in-store and online.
3. Promotional sales vs. base sales
A comparison of sales figures during and outside of promotions shows how effective certain measures are. With Mollie, you can evaluate sales data in the dashboard by period, channel or payment method – ideal for indirectly measuring the success of POS marketing campaigns.
A lot can be achieved with simple tools such as QR tracking, customer surveys or time-limited coupons. It becomes even more precise when cash register data is available digitally – for example, through the integration of the Mollie terminal and Mollie dashboard.
What is POS marketing?
POS marketing means using targeted measures at the point of sale to promote sales. These include, for example, displays, discount campaigns or digital touchpoints that increase customer awareness on site and motivate them to buy.
How does POS marketing work?
POS marketing works through visual, emotional or technical stimuli directly at the point of sale. The aim is to accelerate purchasing decisions. Classic POS measures are increasingly being combined with digital tools in order to effectively address omnichannel customers.
What are some examples of good POS marketing?
Examples of good POS marketing include eye-catching displays, NFC-enabled advertising materials, in-store promotions and QR codes with online links. It is crucial that the measure is tailored to the target group and seamlessly integrated into the shopping experience – both in-store and online.
How can I use POS marketing for my online shop?
POS marketing for online shops works through cross-promotion: for example, customers receive a voucher for the store at checkout. Conversely, QR codes or displays in the store can refer to the online shop – ideal for a consistent omnichannel strategy.
More updates
Cancel SumUp: How to make the switch smoothly
Whether technical hurdles or missing features – if you want to cancel SumUp, you'll find clear information on deadlines, procedures and possible alternatives here.
Understanding payment disputes
Explore what payment disputes are, the reasons behind them, and how to effectively resolve them.
Card payments in France
What's changing - and why Mollie customers don't need to worry
Your payments shouldn’t be a circus act
If your payment system creates more work than it solves, it’s time for a change. Discover the benefits of a unified omnichannel payments approach.
Cancel SumUp: How to make the switch smoothly
Whether technical hurdles or missing features – if you want to cancel SumUp, you'll find clear information on deadlines, procedures and possible alternatives here.
Understanding payment disputes
Explore what payment disputes are, the reasons behind them, and how to effectively resolve them.
15 powerful ideas for successful POS marketing
With well-thought-out point-of-sale marketing, you can strengthen your brand, increase sales and create lasting shopping experiences at the point of sale.
Card payments in France
What's changing - and why Mollie customers don't need to worry
Stay up to date
Never miss an update. Receive product updates, news and customer stories right into your inbox.
Stay up to date
Never miss an update. Receive product updates, news and customer stories right into your inbox.
Connect every payment. Upgrade every part of your business.
Never miss an update. Receive product updates, news and customer stories right into your inbox.
Stay up to date
Never miss an update. Receive product updates, news and customer stories right into your inbox.
Table of contents
Table of contents
Table of contents
Table of contents
Table of contents
Simplify payments and money management
Drive revenue, reduce costs, and manage funds with Mollie.
Simplify payments and money management
Whether you want to grow internationally or focus on a specific market, everything is possible. Mollie supports all known payment methods, so you can grow your business regardless of location.
Simplify payments and money management
Drive revenue, reduce costs, and manage funds with Mollie.